Seduction lessons in streets of Moscow
Refined advertising not so you will often meet in the street a megacity. The well-known mark of linen «Aubade» has given the present gift to judges of a fashion and art, having placed in October in Moscow on sitiformatah kurtuaznuju advertising in the spirit of the cult concept of "seduction Lessons». This well-known advertising campaign 15 years, but till now it remains the sample of frivolous and elegant giving of magnificent novelties of underwear.
On boards you will see all same black-and-white works of the master of photoart Erve Levisa, the monohromnostju underlining magnificent obleganie linen of forms of mysterious model «Aubade» – according to the contract, it is forbidden to it to show the person. As a result each woman can present itself on a place of the owner of products «Aubade», each of which consists of two-three tens separate details of the different invoice, including laces of Calais, and is sewed by several masters.
Next "lessons" are applied on photos, whose frivolous tone and playful hints do not leave doubts in for what the linen «Morning serenade» (so the mark name is translated) is intended.
By the way, «Aubade» became the first firm which has put in advertising accent not on functionality of underwear, and on pleasure which is promised by purchase. Embraces of enamoured pair among the crumpled bed-sheets and the signature: «During the moments of tenderness Aubade – your secret assistant» have made revolution in 1968. Since then frankness, infinite feminity and aspiration to seduction became the key moments of all advertising campaigns of a brand.
Tags: Aubade,Similar records
The author: Invincible |
Source: It is published: 27.10.2008 | 16:37 Categories: Advertising Trekbek |
